American Horror Story is an American anthology horror television series created and produced by Ryan Murphy and Brad Falchuk. These are titles for the first season.
The main idea of these titles is probably to create an atmosphere. This opening contains a lot of terrifying, hard to watch scenes, which prepares you for the actual product.
The titles are shown on the black screen separately from the actual video, probably they done it this way in order to focus all the attention of the viewer to the video when it is playing and then all attention to the titles. The font of the titles is strange and unique, which creates their own brand.
The opening start with some shots of the room. It seems like this house is abandoned and shots were taken at night. It seems like we are going through this corridor into the basement.
Then we are shown some old photos of children. These photos seems very cute, but dreadful when become negative. It is clear from the opening that the season is going to be about children not only because of the photos, but also because we have shots of human embryos on the shelves of the basement. We can also see different medical equipment, which shows that these were probably done in the same place-basement. There are also photos of young women and brides and shots of white dress which also seems like a wedding dress.
After that we see more shots with blood and human skeletons.
Opening title is ending on the photos of babies in the fire.
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