- Good advertisement
- Free distribution
- Advertise/sell merchandise
- Advertise/sell live shows
- Share/inform content
- Keep fans/target audience up to date
- Promote/sell album
- Helps construct an image
What are the benefits of a website?
- Free/cheap
- Large audience
- Easy access
- Direct target to the target audience (social media)
- Interaction with audience
- Changeable/updatable - latest info available
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