Feedback from the focus group

Feedback video:

Overall the feedback on music video was positive and it is said to be similar to the other videos of the same genre. Here are the main points that were mentioned:

• Red and white as juxtaposition worked very well
• The build-up for the first chorus seemed anti-climax for some of the members of the focus group
• Opinion on the makeup was quite mixed: for some people it was confusing to see her without makeup and then with it, however other thought that it worked well as natural makeup suited the idea of her inside the sheets and glamorous when she is in dresses and in high heels
  
• When we asked if they would want to see more of the particular element, they said that it would be nice to see more of dancers. Also, some people wanted to see more episodes of the artist with a guy. However, at the same time, they said it worked that we have not seen him and it leaves to the imagination of the viewer to decide who it was.
• The ending on the dancers was unexpected and confusing. This group expected the video to end with the artist herself.

For the album cover, we had positive and negative feedback. Here are the main points:

• Colour theme of white and red works well, however, reminds a bit of Christmas
• The album cover has a good representation of the genre: pop
• The front and back looks a little bit cheap due to the blur effect 
• The font is readable, however, it is not clear what is album name and what is the name of the artist.

Main points of the feedback on an overall campaign:

• Colour theme works well and connects all products together 
• When we asked what was their favourite part of our campaign, almost everyone preferred music video more, than the digipak
  
  After we received this feedback and analysed it, we decided to change our digipak according to our target audience preferences. We decided to make one more photoshoot and change the front and the back cover completely.