New photoshoot for the digipak

After the focus group we understood that we have to change our digipak. We needed to start with the photoshoot as the previuos photos were not working for our audience. We arranged the photoshoot with our Cheri in the photo studio. We made her classic  make-up with red lipstick and found new red dress which would folllow the conventions of the pop genre.
Firstly, we took some close-ups of how Cheri looks to the camera. This type of picture we wanted to use for our front cover. After our reserach and focus group we understood that if there will be an eye contact between the Cheri on the album cover and the potential customer, the digipak whould be more succsessful. Than, we wanted to experiment and we gave a cherry to our artist. Here we wanted to play with words and create association which would make our product more memorable. We asked our artist to bite the cherry so it would also look sexy and attract our secondary audience which are men in the age of 16-19.

After that we took some more pictures of Cheri, however these shots were mid ones and we took them for the back cover. For these shots we asked our friends to holds phones with the camera so Cheri would also be on the screen of these phones. That would create a star image of a popular artist which communicate with her audience.