Final Products

Here are the final products that we made.
Music video:

Digipak:

Website: https://aarj23.wixsite.com/cheri2018

Evaluation Task 4 - How did you use media technologies in the construction and research, planning and evaluation stages?

Evaluation task 4 - How did you use media technologies in the construction and research, planning and evaluation stages?

To answer that questions I have done these presentations showing the use of technology in Music Video, Digipak and Website.

Evaluation Task 3 - What have you learned from your audience feedback?

 What have you learned from your audience feedback?

Throughout this year we showed our ideas in order to receive a feedback and improve our work.

At the beginning of September, we pitched our initial ideas of a music video to the class. Here is a blog that I have made back then. To present my ideas I used my blog posts as I already described my ideas there and found appropriate pictures to support my description. Here are the blogs that I used for the FIRST and the SECOND pitch. To record a feedback from my class I used my phone to film everything. Here is that video:

Here are the main points that were made:

This pitch allowed me to hear the opinion on the ideas that I thought was really good, it showed me a different perspective on it and that there are many things that can be done in order to improve them. It also showed that my second idea is stronger than the first one and therefore it is better to develop the second idea.

For the development, I rewatched the video I took and added more details to it. I also included some ideas of my classmate like have an ending which will clear out all the timelines. Here is a post on how I developed my idea.

The second time we needed a feedback was when we were divided into groups and put together our idea. To make this pitch we have done a Prezi:

Outline of the elements from the pitch;

 Set Design:

 Make up:

Here is a feedback post where I noted everything that was said about our pitch and here the key points on that feedback and notes that were made in order to remember everything that was said:

This feedback was also very important as we started to realise in what direction we are moving and what our product will look like. The audience we were pitching our idea also gave us some pieces of advice on how we can make our video more interesting and what we can do for the third element. 

Here are the goals that I have set myself for the development:

In order to improve our idea we divided tasks between members of our group to work on them:

And here is the achievement of that targets (1, 2) which then helped the development of our idea:

A few days later, I came up with the development of our idea which was made on the basis of that feedback.

The next time we received a feedback was when we pitched our idea to set designers. We needed to decide on all the props of our elements and understand how realistic our idea is. For the talk with designers, I prepared this drawing which helped to show what do we need for our set:

Here is a post that I have made about the feedback:

This feedback also was very useful as we started to understand how our set would look like and moved from abstract pictures that we had. On this pitch, we also got the idea of our third element as till that moment we were thinking that we are going to use a bed, not sheets hanging from the ceiling.

Then we started to think about other products that we had to make. Each member of our group prepared a version of digipak that can be made for our marketing campaign. Here is my digipak version which I showed to my group in order to get a feedback:

And here is a feedback post from my group.

This group discussion helped to realise what do we what to make for our final digipak. We liked the idea of showing artist's face on the front cover and hands on the inside left. These elements can be still seen in our final version.  

Here is a post on our decision making after receiving feedback from other members of our group:

The last but not least was the feedback from the focus group on our products. We showed our final cut of the music video and drafts of the other products. Here is a video of the feedback that we got:

Here is my post on that feedback and here are the main points and some statistics:

This feedback helped us to realise what needed to be changed in our digipak. Here is the comparison of how it looked before and after the focus group has told us how to improve it:

To conclude, feedback has helped us a lot in the production of our products as it improved it. Here is a comparison of the first drafts and final versions:

The first draft of a music video:

The final version of the music video:

Evaluation Task 2 - Analyse how effective is the combination of your main products and ancillary texts

To tackle this question we shoot a video in which my group and I discuss it. Here it is:

Evaluation Task 1 - In what ways does your media products use, develop or challenge forms and conventions real media products?

Here is a presentation that I have made in order to answer the question of the evaluation task 1: In what ways does your media products use, develop or challenge forms and conventions real media products?

New photoshoot for the digipak

After the focus group we understood that we have to change our digipak. We needed to start with the photoshoot as the previuos photos were not working for our audience. We arranged the photoshoot with our Cheri in the photo studio. We made her classic  make-up with red lipstick and found new red dress which would folllow the conventions of the pop genre.
Firstly, we took some close-ups of how Cheri looks to the camera. This type of picture we wanted to use for our front cover. After our reserach and focus group we understood that if there will be an eye contact between the Cheri on the album cover and the potential customer, the digipak whould be more succsessful. Than, we wanted to experiment and we gave a cherry to our artist. Here we wanted to play with words and create association which would make our product more memorable. We asked our artist to bite the cherry so it would also look sexy and attract our secondary audience which are men in the age of 16-19.

After that we took some more pictures of Cheri, however these shots were mid ones and we took them for the back cover. For these shots we asked our friends to holds phones with the camera so Cheri would also be on the screen of these phones. That would create a star image of a popular artist which communicate with her audience.

Feedback from the focus group

Feedback video:

Overall the feedback on music video was positive and it is said to be similar to the other videos of the same genre. Here are the main points that were mentioned:

• Red and white as juxtaposition worked very well
• The build-up for the first chorus seemed anti-climax for some of the members of the focus group
• Opinion on the makeup was quite mixed: for some people it was confusing to see her without makeup and then with it, however other thought that it worked well as natural makeup suited the idea of her inside the sheets and glamorous when she is in dresses and in high heels
  
• When we asked if they would want to see more of the particular element, they said that it would be nice to see more of dancers. Also, some people wanted to see more episodes of the artist with a guy. However, at the same time, they said it worked that we have not seen him and it leaves to the imagination of the viewer to decide who it was.
• The ending on the dancers was unexpected and confusing. This group expected the video to end with the artist herself.

For the album cover, we had positive and negative feedback. Here are the main points:

• Colour theme of white and red works well, however, reminds a bit of Christmas
• The album cover has a good representation of the genre: pop
• The front and back looks a little bit cheap due to the blur effect 
• The font is readable, however, it is not clear what is album name and what is the name of the artist.

Main points of the feedback on an overall campaign:

• Colour theme works well and connects all products together 
• When we asked what was their favourite part of our campaign, almost everyone preferred music video more, than the digipak
  
  After we received this feedback and analysed it, we decided to change our digipak according to our target audience preferences. We decided to make one more photoshoot and change the front and the back cover completely.