Campaign for first music video idea

I want to create a sad and even depressing star image of the artist so both website and digipak would be in dark grey colours. This is one of his first albums and I want people to remember him, so there would be a close up picture of his face on it.
The closest examples to what I want to make for this particular artist would be:

This one would be closer by the atmosphere it creates:

And this one would be very similar to what I want:

On the website there should be links to all his social media profiles to create a link between the artist and his audience, dates of upcoming events related to the artist, information about the artist himself, there should be also an opportunity to listen to his songs straightaway on the website. By showing all this information the website will promote the artist and all related products to him. However, I want to leave some mystery, so there won't be any biography available in information sector.

The digipack would be made in the same theme as the website and therefore the music video. It would probably be very simple in black and white colours. On the front we will again see the face of the artist and his name written in bold, inside it would be plain black or with some grey stains. On the back of it, the colour will be the same as in inside, but there will be a list of songs written in white and production names. The CD  itself would be mate black with the name of the artist on it.